VideoNuze Posts

Last week’s Connected TV Ad Summit, with 46 speakers and 14 sessions, was chock full of insights from executives on the front line of connected TV advertising. Importantly, the speakers brought a diversity of perspectives; ad buyers from agencies, ad sellers from content providers, technology providers enabling CTV advertising and analysts studying and forecasting the industry.

As the conference host and curator of all the sessions and questions, it was a golden opportunity to fully immerse myself in understanding the critical industry issues. I’ll be publishing a debrief document with all of my key takeaways, but for today, I just want to share one overarching theme that crystallized: a connected TV advertising flywheel is here, and it's only going to accelerate.

The flywheel concept is well-known to all of us; the idea that when interrelated elements of a business or industry reinforce one another, the momentum of the overall whole is accelerated. For me, the best illustration of the flywheel remains Jeff Bezos’s description of the role video plays in Amazon Prime, in his interview at the Code Conference in 2016. Summing up video’s interrelationship with Prime and the resulting flywheel, Bezos said simply, “When we win a Golden Globe, it helps us sell more shoes.”

Back to the CTV advertising flywheel, the three core components are 1) the large and growing base of households with active CTV devices including players, sticks, smart TVs, etc., 2) the proliferation of ad-supported and hybrid paid/ad-supported streaming services, each one with ever-better content and 3) the robustness of CTV ad monetization itself and how this is driving more spending into the category.

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Following up yesterday’s post, today I’m pleased to share video recordings of the 7 sessions from the second afternoon of last week’s Connected TV Advertising Summit virtual. Below I have also included the session description for each, along with the speakers. (Note the CTV Ad Summit web site has been de-activated, post conference). Reminder, the first afternoon's session recordings are here.

For anyone focused on how to succeed in CTV advertising, there are lots of really valuable insights and data. For example, to get a sense of why the CTV ad opportunity will exceed $27 billion by 2025 in the U.S. alone, watch the presentation from eMarketer / Insider Intelligence’s Eric Haggstrom. To learn how buyers are thinking about CTV ads, watch the session with Amplifi/Dentsu’s Mike Law and Cara Lewis. To learn about Roku’s playbook for CTV success, watch the interview with Alison Levin.

And don’t miss the panels focused on programmatic’s role in CTV, how smart TV makers are positioning themselves for ad success, the new rules of targeting/data and the big changes coming to TV advertising.

If you attended please see my email yesterday with an attendee survey. I’m very interested in your feedback on the Summit and how to further improve it.

Watch the session videos now!

Last Wednesday and Thursday’s Connected TV Ad Summit virtual included 46 industry executives speaking on 14 different sessions over two afternoon. Having watched all of the sessions, I think they include tons of valuable insights and data that is actionable for anyone looking to succeed in CTV advertising.

I’ll be posting more in-depth about my key takeaways from the CTV Ad Summit, but for today, I’m pleased to share video recordings of the 7 sessions from the first afternoon (I’ll post the videos from the second afternoon tomorrow). Below I have also included the session description for each, along with the speakers. (Note the CTV Ad Summit web site has been de-activated, post conference).

If you attended please keep an eye out for email with an attendee survey. I’m very interested in your feedback on the Summit and how to further improve it.

Watch the session videos now!

Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

At this week’s Connected TV Advertising Summit, Colin and I interviewed Jean Ellen Cowgill, GM of Bloomberg Quicktake and Global Head of New Ventures for Bloomberg Media. Jean Ellen shared insights and lessons learned since Quicktake expanded beyond its roots as a social video partnership with Twitter last November to become a free, ad-supported 24/7 streaming news network. It serves business professionals and rising leaders and is reaching 7 million monthly viewers.

Jean Ellen discusses where Quicktake is positioned competitively, how its partnerships work with multiple CTV devices and services, the monetization strategy, upcoming new original programming,  what’s ahead, and lots more.

Listen to the podcast (31 minutes, 32 seconds)

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The Connected TV Advertising Summit virtual will be taking place on June 9th and 10th, starting at 1pm ET / 10am PT each day.

Registration is complimentary. If you haven’t registered already, you can do so during the Summit and you’ll receive an email from VideoNuze Events with the Zoom links.

You can also follow along on Twitter at #CTVAds2021. See you at the Summit!

A final reminder, tomorrow afternoon and Thursday afternoon are VideoNuze’s Connected TV Advertising Summit virtual, featuring over 45 speakers on 14 sessions. Registration for the CTV Ad Summit is complimentary and all attendees will be entered to win a 50-inch Roku TV and Smart Soundbar, generously provided by Roku.

Each afternoon will kick off with a research presentation sizing the massive size of the CTV advertising opportunity. Tomorrow Bruce Leichtman from Leichtman Research Group will share newly released data highlighting, among other things, that CTVs are now in 82% of U.S. homes, with over 400 million devices deployed. On Thursday Eric Haggstrom from eMarketer / Insider Intelligence will share the details of the firm’s CTV ad forecast in the U.S., which it recently increased to over $27 billion per year by 2025.

The conference also features executives from Roku, NBCUniversal, Bloomberg, Tubi, Amplifi/Dentsu, Publicis, LG, Samsung, VIZIO, Vevo, A+E Networks, fuboTV, Crackle, Digitas and many others. They will explore all of the most important topics in CTV advertising, including challenges that still need to be worked out, in transparency, measurement and frequency, for example.

Many thanks to our partners Beachfront, Comcast Technology Solutions, DoubleVerify, Evergent, Extreme Reach, IRIS.TV, Mediaocean, Roku, Verizon Media, Wurl and Xandr.

REGISTER NOW!

(If you’ve already signed up, please disregard this message and check your inbox for important Zoom links for the conference.)

IRIS.TV and SpotX (part of Magnite) announced this morning they’re partnering to offer industry-standard contextual targeting segments to SpotX’s video ad supply. The move will give ad buyers the ability to target and verify the category of video on all screens.

SpotX will be able to give ad buyers access to video-level metadata that has been “IRIS-enabled” for targeting in CTV and digital video, driving more value for content owners, especially in in brand-safe CTV where viewership is soaring and ad performance is superior.

Noting the challenges the partnership will overcome, SpotX’s SVP of Strategic Partnerships Kristen William said, “Our clients have been demanding increased visibility into the content they are advertising in, but access to contextual data is extremely complicated as it comes in a variety of formats as well as being locked behind content management systems and video players.”

For more on how IRIS.TV enables video data for contextual segmentation to create more value for both ad buyers and content owners, see my interview below with VP of Publisher Partnerships Lauren Gabriele. Lauren will also be moderating a session at this week’s VideoNuze Connected TV Ad Summit virtual “Targeting in CTV: The New Data Paradigm,” with Xumo, Index Exchange and Icon Media Direct.

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Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

SVOD providers have been the dominant force in creating original TV shows for streaming, but as the recent NewFronts underscored, AVOD services like Roku, Crackle, Tubi and many others are also forging ahead with their own originals.

On today’s podcast Colin and I discuss why it’s strategic for AVODs to pursue originals, how they’ll differentiate at a time when SVOD productions are increasingly lavish, what impact lighter ad loads will have and how these originals will be available - solely on-demand or also in free ad-supported TV / FAST? It’s still quite early and there are lots of questions to consider.

(Note: Colin will be moderating a session titled “FASTs + AVOD = Big Opportunity” at next week’s Connected TV Ad Summit virtual, with executives from Tubi, A+E Networks, Digitas and Wurl, which includes discussion of originals and ad loads. Complimentary registration!)

Listen to the podcast (25 minutes, 16 seconds)

Browse all previous podcasts

Subscribe to Inside the Stream
Apple Podcasts  Google Podcasts  Spotify  Amazon Music  RSS


Note I’ll continue to publish Inside the Stream in the prior feed